President Bola Tinubu has approved the appointment of Zahrah Audu as the new Director General (DG) of the Presidential Enabling Business Environment Council (PEBEC).
The appointment was announced in a statement by George Akume, Secretary to the Government of the Federation, on Monday.
PEBEC, established to eliminate bureaucratic and legislative hurdles and enhance Nigeria’s ease of doing business ranking, is poised for a strategic transformation under Audu’s leadership.
“Audu’s appointment aligns with the president’s vision to invigorate Nigeria’s economic landscape,” Akume said.
Zahrah Audu, an entrepreneur and technology expert, brings a wealth of experience in business development, innovation, and investment promotion to her new role. She replaces Jumoke Oduwole, now the Minister of Industry, Trade and Investment.
The new DG confirmed her appointment via LinkedIn, sharing her enthusiasm to drive PEBEC’s objectives.
Audu holds a background in software engineering and a business management degree from a prestigious UK institution. Before her appointment, she served as the Technical Adviser on Foreign Direct Investment (FDI) in the Office of the Vice President.
In her new capacity, Audu will lead PEBEC’s “Invest in Nigeria” campaign and coordinate the Existing Foreign Direct Investors Roundtable Forum, initiatives aimed at strengthening Nigeria’s position as a top-tier investment destination.
Beyond her professional achievements, Audu is a noted philanthropist, actively engaging in initiatives to uplift underprivileged communities. Through her advocacy, she has fostered relationships with international organizations and governments, pushing for policies that expand economic opportunities for Nigerians.
