Davido has breached dimension to attain incredible feat, attributed to his musical qualities and expectional dominance.
From the core of dominance to the heirarchy of greatness, Davido has advanced in all aspects, including financial fairs, attracting the most admired luxurious life. Also, he infused the view of his influence, becoming one of the most heated status for boosting bussiness and enterprises.
Since debuting in the Nigerian music firm, he has bagged multiple endorsement deals with bigger firms, adding to the advance fate of his business reputation and legacy.
Standing as the most endorsed music star in Nigeria, Davido has recorded over 20 multi-million endorsement deals from the early phase of his career to date. Explore through his current active endorsement deals.
Davido’s All Endorsement Deals
Martell
Davido bagged a whopping endorsement deal with a Cognac drink industry, advancing in his business enterprise, making a big buzz for his incredible run in 2021.
His signature was secured in 2021, kicking in with what seemed to be his biggest contract ever. With an impactful influence, Davido was paid $5 million, which is still active to date. The exact amount he is paid currently is yet to be disclosed, but the singer recently renewed his contract with the company, which would probably enhance with the right pace.
In other words, Martel Cognac House was founded by Jean Martel in 1751. Identified as one of the oldest Cognac among the likes of Hennessey, Rémy Martin, and Courvoisier, Martel gained its spot as the highest-selling premium cognac since 1912.
With Davido’s collaboration, the company gained their stance in Africa, dominating the likes of Hennessey having its reign for a long time. With his influence, he was able to induce Martel to African interest, adding to his incredible influential tie.
Pepsi
Davido also collaborated with one of the best-selling soda company, Pepsi, to add to his incredible endorsement deals.
The exact money Pepsi is paying Davido can’t be confirmed as of the moment, but when he secured the deal for the first time, he was rumored to have been placed on over $200k worth contract that has changed over time so far.
Meanwhile, Pepsi is a carbonated soft drink founded and manufactured by PepsiCo 132 years ago. With an instinct approach to production, they emerged to be one of the best-selling soft drink in the world. Gaining its instance from the peak of production, they were able to secure top influential endorsement deals, including Davido.
So far, Davido has embodied most of the influence boosting Pepsi in Africa alongside the like of Wizkid and Burna Boy.
Infinix
In 2018, Davido secured yet another endorsement deal with Infinix, adding it to his incredible numbers, generating yet another buzz of income. The singer collaborated with the mobile company and influenced the marketing progidy across Africa.
In the toll of immersed view, he bagged a whopping deal worth over $1 million. Perhaps the exact money he is paid is yet to be known.
Infinix is a smartphone firm headquartered at China, which was founded in 2013 by Transsion Holdings. Amidst, iPhone, and Samsung’s influence, Infinix skyrocketed to the point of incredible marketing feat, giving the brand a space at the top.
So far, Davido’s collaboration with Infinix resulted in a successful deal, having infused the marketing boost in Africa with his influence.
Davido is overly committed with his deal with Infinix, having featured in multiple advertisements project attatched to their schedules.
Puma
Puma emerged to be Davido’s most expensive endorsement deal, having to bag $5 million contract at first glance, which would erupt to $10 million deal, per renewal.
The singer collaborated with the highly profiled fashion firm Puma, bagging one of the most valuable endorsement deals ever graced by a Nigerian artist.
He secured the contract in Decemeber 2021 after collaborating with the company to ascertain with their projects, dining in their yearly catalog.
Since securing the deal, he has enhanced his peak into collaborating with the firm in business, launching his own brand with Puma just like Kanye West with Addidas.
As expected, Davido’s influence added to Puma’s business boost, adding to his incredible reputation, making him one of the most influential Nigerian stars in the world.
Attatched to his incredible run, Puma is considering enhancing his contract, having made most sales in Africa as a whole. Even with his collaboration, he still maintains most of his contracts.
TravelBeta
TravelBeta, a flight firm operating effectively, collaborated with Davido, adding to his long enlisted endorsement deals.
Perhaps it’s difficult to pinpoint how much Davido was paid, he is rumured to been paid N10 – N25 million yearly.
Securing the deal in June 2019, Davido boosted the firm via his influential lifestyle, bidding to the reputation he had already built.
TravelBeta firm was founded in 2015, and since then, it has soared to the recongnised heirarchy, bagging the likes of Davido who even infused their profile.
In the toll of his influence, Davido astonishingly comformed to expectation, boosting the firm.
1XBET
Davido also secured a conformed deal with a BET company 1XBET, adding numbers to his already booming list.
On May 21, Davido secured a key endorsement deal with 1XBET, stepping in for his first ever deal with gambling company. As disclosed by several sources, he closed a reforming gap of financial fair.
However, the exact money he is paid is not determined as two parties have offered to maintain privacy with Davido aligning to every single task scheduled by the firm.
He is often spotted alinging to promos involving posting about 1XBET, indulging in their various advertisements, commiting fully to their compromised deals.
According to Wikipedia, 1XBET is an online gambling company licensed by Curaçao eGaming License. Following the root of its success, it was founded in 2007 and is based in Cyprus and licensed in Curacao.
Wema Bank
After receiving close to 400 million cash gifts from her fans after he had urged his fans to credit his new Wema Bank account, Davido secured a whopping endorsement deal with Wema Bank.
This came shortly after the ‘Duro’ crooner gave the bank a green light, making it clearly obvious about his interest in collaborating with the bank. Without hesitation, Wema Bank offered Davido an endorsement deal that came with a luxury car package.
The exact money Wema Bank assigned to Davido is yet to be known, but sources have disclosed that the deal exceeded multi-million contracts, aligning to his business reputation.
Overly, he also has steblized the deal deploying his expected influence in return, assisting in boosting the firm by featuring in their scheduled adverts.
