Category: Technology

  • Measuring ROI on public relations requires right metrics

    Measuring ROI on public relations requires right metrics

    While only well-established organizations acknowledge the golden investment of public relations, there are also cases where decision makers in the same organizations, often compare the relevance of the Public Relations, PR team to others. They often ask questions like “How do we measure PR’s impact?” “Does it drive tangible business growth or is it worth the investment?”

    Public Relations has long been a cornerstone of brand building, corporate reputation management, and stakeholder engagement. However, there is lingering skepticism about its return on investment (ROI), primarily because PR results are not always as immediately quantifiable as those from direct marketing or advertising. The challenge lies in the fact that PR delivers both tangible and intangible value, making its ROI complex but far from nonexistent.

    Understanding PR’s ROI: Unlike traditional marketing, PR works through earned media, strategic communication, and relationship-building rather than direct advertising. Some key areas where PR delivers ROI include:

    Brand Awareness & Visibility: PR secures media coverage, interviews, and thought leadership opportunities that place a brand in front of its target audience.

    Customer Acquisition & Retention: While PR does not always drive immediate sales, it influences buying decisions. Studies show that consumers trust earned media (news articles, testimonials, word-of-mouth) more than paid advertising.

    Reputation Management: A well-executed PR strategy builds trust, credibility, and positive sentiment around a brand, fostering customer loyalty and investor confidence.

    Crisis Mitigation & Risk Reduction: A strong PR team can effectively manage crises, protecting brand equity and ensuring minimal reputational damage. Failure to acknowledge this is why we see cases of a ‘quiet’ successful brand suddenly going down ‘loudly’ because of a single unexpected crisis, poorly managed and escalated by a random business head instead of a PR professional.

    Investor & Stakeholder Relations: Companies with strong PR strategies tend to enjoy better relationships with investors, regulatory bodies, and industry influencers.

    One of the main reasons for the lack of belief in PR’s ROI is the difficulty in attributing direct sales or revenue growth to PR efforts. Unlike a paid ad, where clicks and conversions can be tracked in real time, PR results take longer to materialize and require more nuanced measurement approaches

    Some organizations struggle to justify PR spend because they lack the right metrics or tools to track its impact effectively. Many companies still rely solely on media impressions, which, although useful, do not provide a complete picture of PR’s contribution to business goals.

    However, beyond numbers, it is essential to recognize that PR’s real value lies in shaping perceptions, building relationships, and fostering long-term trust- all intangible benefits that drive sustainable business success.

  • FG launches national broadband alliance to accelerate digital transformation

    FG launches national broadband alliance to accelerate digital transformation

    LAGOS—The Federal Government, yesterday, launched the National Broadband Alliance for Nigeria, NBAN, in Lagos to accelerate broadband penetration and foster socio-economic growth across the country.

    NBAN is a multi-stakeholder platform that brings together government, businesses and partners to expand internet access, increase usage, and promote digital inclusion in Nigeria. Its goal is to make broadband a key driver of economic and social growth.

    Speaking at the launch, Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, emphasized the critical role of broadband in shaping Nigeria’s digital economy, aligning with the Renewed Hope Agenda of President Bola Tinubu.

    The minister, who was represented by the Executive Vice-Chairman of Nigerian Communications Commission, NCC, Dr. Aminu Maida, explained: “The NBAN initiative aims to bridge connectivity gaps, drive digital inclusion, and unlock economic opportunities through strategic partnerships across the public and private sectors.

    “Nigeria has witnessed significant progress in broadband expansion, increasing penetration from six penetrations in 2015 to approximately 42 penetrations as of October 2024.

    “However, challenges such as infrastructure gaps, underutilization of fibre networks, affordability, and digital literacy continue to limit full adoption.

    “NBAN is designed to address these issues by aggregating demand across key sectors, including education, healthcare, financial services, governance, and e-commerce, to make broadband more accessible and affordable.

    “Broadband is not just about connectivity, it is also a driver of productivity, innovation and economic diversification. Through NBAN, we will harness the power of digital infrastructure to enhance education, healthcare, financial inclusion, and governance.’

    While stating the key objectives of NBAN, the minister said the initiative “aligns with Nigeria’s National Broadband Plan, 2020–2025, and the ministry’s digital economy strategy, targets 70 per cent broadband penetration by 2025.

    “Minimum speeds of 25 Mbps in urban areas and 10 Mbps in rural areas, 80 per cent population coverage by 2027 and a 300–500 per cent increase in broadband investments.

    “To achieve these targets, the Federal Executive Council, FEC, has approved a special purpose vehicle, SPV, to deploy 90,000 km of fibre backbone nationwide, ensuring that even the most underserved communities benefit from broadband services.’’

  • GENESIS Energy ready to handle Nigeria’s power challenges – Radda

    GENESIS Energy ready to handle Nigeria’s power challenges – Radda

    Governor Umaru Radda of Katsina State has said a leading provider of integrated energy solutions, GENESIS Energy Group, can handle power generation projects in Nigeria.

    Radda, who spoke during a visit to the company’s facilities in Lagos and Port Harcourt, said the capacity exhibited by the company through its 84MW off-grid power plant at the Port Harcourt Refinery and its Lagos power plant in Banana Island, Ikoyi, which features 2×7.5MVA and 15MVA Injection Substations displayed their capacity.

    Commenting on the facilities’ technological advancements and operational excellence, Radda said: “I am glad with what I saw, and they have really exhibited their capacity in terms of power generation in Nigeria. What I have seen here is the turbine system of power generation which they have built for over 10 years, and it’s still running at full capacity. Additionally, we have seen how Genesis Energy distributes electricity and the processes of distribution and the efficiency of the service. This visit has really indicated to us that they’re up to the task and they’re capable. I believe that they can handle any project that has to do with power generation in our country.”

    Speaking on the significance of the visit, Executive Vice President Operations and Maintenance of Genesis Energy Group, Simon Shaibu, said: “At Genesis Energy, we are driven by the belief that strategic partnerships are essential for unlocking Nigeria’s vast energy potential. As we continue to expand our footprint and innovate in the energy sector, we are proud to support industries, stimulate economic growth, and pave the way for a more sustainable energy landscape. We thank H.E Governor Radda for his insightful visit and look forward to future collaborations that will help drive transformative change across Nigeria’s energy sector.”

    Meanwhile, the visit underscores the growing collaboration between state governments and private sector players in addressing Nigeria’s energy needs, while also reinforcing Genesis Energy’s role in delivering sustainable power solutions nationwide.

    Over the past decade, Genesis Energy has continued to expand its footprint in the power sector, deploying cutting-edge energy solutions to drive industrialization, economic growth, and enhanced energy security across Nigeria. The company remains committed to supporting national energy objectives through strategic partnerships and long-term investments in sustainable power infrastructure.

  • FG launches National Broadband Alliance to accelerate digital transformation

    FG launches National Broadband Alliance to accelerate digital transformation

    The Federal Government, FG, on Tuesday launched the National Broadband Alliance for Nigeria, NBAN, in Lagos to accelerate broadband penetration and foster socio-economic growth across the country.

    The NBAN is a multi-stakeholder platform that brings together government, businesses, and partners to expand internet access, increase usage, and promote digital inclusion in Nigeria. Its goal is to make broadband a key driver of economic and social growth.

    Speaking at the launch, the Minister of Communications, Innovation, and Digital Economy, Dr Bosun Tijani, emphasized the critical role of broadband in shaping Nigeria’s digital economy, aligning with the Renewed Hope Agenda of President Bola Ahmed Tinubu.

    The minister, who was represented by the executive vice-chairman of the Nigerian Communications Commission, NCC, Dr Aminu Maida, explained that “the NBAN initiative aims to bridge connectivity gaps, drive digital inclusion, and unlock economic opportunities through strategic partnerships across public and private sectors.”

    The minister said, “Nigeria has witnessed significant progress in broadband expansion, increasing penetration from 6% in 2015 to approximately 42% as of October 2024.

    “However, challenges such as infrastructure gaps, underutilization of fibre networks, affordability, and digital literacy continue to limit full adoption.

    “The NBAN is designed to address these issues by aggregating demand across key sectors including education, healthcare, financial services, governance, and e-commerce to make broadband more accessible and affordable.

    “Broadband is not just about connectivity; it is a driver of productivity, innovation, and economic diversification. Through the NBAN, we will harness the power of digital infrastructure to enhance education, healthcare, financial inclusion, and governance,” the minister stated.

    Stating the key objectives of NBAN, he explained that the initiative “aligns with Nigeria’s National Broadband Plan, 2020–2025, and the Ministry’s digital economy strategy, targeting 70 per cent broadband penetration by 2025.

    “Minimum speeds of 25 Mbps in urban areas and 10 Mbps in rural areas, 80 per cent population coverage by 2027, and a 300–500 per cent increase in broadband investments.

    “To achieve these targets, the Federal Executive Council, FEC, has approved a Special Purpose Vehicle, SPV, to deploy 90,000 km of fibre backbone nationwide, ensuring that even the most underserved communities benefit from broadband services,” he explained.

  • AI regulation around the world

    AI regulation around the world

    Paris, France

    Countries and economic blocs around the world are at different stages of regulating artificial intelligence, from a relative “Wild West” in the United States to highly complex rules in the European Union.

    Here are some key points about regulation in major jurisdictions, ahead of the Paris AI summit on February 10-11.

    – United States –

    Returning President Donald Trump last month rescinded Joe Biden’s October 2023 executive order on AI oversight.

    Largely voluntary, it required major AI developers like OpenAI to share safety assessments and vital information with the federal government.

    Backed by major tech companies, it aimed at protecting privacy and preventing civil rights violations, and called for safeguards on national security.

    Home to top developers, the United States now has no formal AI guidelines — although some existing privacy protections do still apply.

    Under Trump, the United States has “picked up their cowboy hat again, it’s a complete Wild West,” said Yael Cohen-Hadria, a digital lawyer at consultancy EY.

    The administration has effectively said that “we’re not doing this law anymore… we’re setting all our algorithms running and going for it,” she added.

    – China –

    China’s government is still developing a formal law on generative AI.

    A set of “Interim Measures” requires that AI respects personal and business interests, does not use personal information without consent, signposts AI-generated images and videos, and protects users’ physical and mental health.

    AI must also “adhere to core socialist values” — with strong language against AI generating content threatening the ruling Communist Party or China’s national security.

    DeepSeek, whose frugal yet powerful R1 model shocked the world last month, is an example, resisting questions about President Xi Jinping or the 1989 crushing of pro-democracy demonstrations in Tiananmen Square.

    While regulating business closely, especially foreigners, China’s government will grant itself “strong exceptions” to its own rules, Cohen-Hadria predicted.

    – European Union –

    In contrast to both the United States and China, “the ethical philosophy of respecting citizens is at the heart of European regulation”, Cohen-Hadria said.

    “Everyone has their share of responsibility, the provider, whoever deploys (AI), even the final consumer.”

    Most directly concerning AI, the “AI Act” passed in March 2024 — some of whose provisions apply from this week — is the most comprehensive regulation in the world.

    Using AI for predictive policing based on profiling and systems that use biometric information to infer an individual’s race, religion or sexual orientation are banned.

    The law takes a risk-based approach: if a system is high-risk, a company has a stricter set of obligations to fulfil.

    EU leaders have argued that clear, comprehensive rules will make life easier for businesses.

    Cohen-Hadria pointed to strong protections for intellectual property and efforts to allow data to circulate more freely while granting citizens control.

    “If I can access a lot of data easily, I can create better things faster,” she said.

    – India –

    Like China, India — co-host of next week’s summit — has a law on personal data but no specific text governing AI.

    Cases of harm originating from generative AI have been tackled with existing legislation on defamation, privacy, copyright infringement and cybercrime.

    New Delhi knows the value of its high-tech sector and “if they make a law, it will be because it has some economic return”, Cohen-Hadria said.

    Occasional media reports and government statements about AI regulation have yet to be followed up with concrete action.

    Top AI firms including Perplexity blasted the government in March 2024 when the IT ministry issued an “advisory” saying firms would require government permission before deploying “unreliable” or “under-testing” AI models.

    It came days after Google’s Gemini in some responses accused Prime Minister Narendra Modi of implementing fascist policies.

    Hastily-updated rules called only for disclaimers on AI-generated content.

    – Britain –

    Britain’s centre-left Labour government has included AI in its agenda to boost economic growth.

    The island nation boasts the world’s third-largest AI sector after the United States and China.

    Prime Minister Keir Starmer in January unveiled an “AI opportunities action plan” that called for London to chart its own path.

    AI should be “tested” before it is regulated, Starmer said.

    “Well-designed and implemented regulation… can fuel fast, wide and safe development and adoption of AI,” the action plan document read.

    By contrast, “ineffective regulation could hold back adoption in crucial sectors”, it added.

    A consultation is under way to clarify copyright law’s application to AI, aiming to protect the creative industry.

  • Nigeria Prizes open submissions for 2025 edition with spotlight on AI, Digital Innovation

    Nigeria Prizes open submissions for 2025 edition with spotlight on AI, Digital Innovation

    Submissions are now open for the 2025 edition of the Nigeria LNG-sponsored The Nigeria Prize for Literature and The Nigeria Prize for Science.

    This year, the Literature Prize is calling for entries in Prose Fiction while the Science Prize is looking for innovations in Information and Communication Technology (ICT), Artificial Intelligence (AI), and Digital Technologies that can drive development.

    The Nigeria Prize for Literature worth USD100,000, one of the country’s most prestigious literary accolades, shifts its focus to Prose Fiction for the 2025 competition after a successful 2024 edition which focused on Children’s Literature.

    Authors of Nigerian descent, resident anywhere in the world, are invited to submit books published from 2022 onward for a chance to win the USD 100,000 prize.

    Complementing this is the Nigeria Prize for Literary Criticism, which seeks critical essays focused on contemporary Nigerian literature, particularly new writings in prose. The prize is worth USD 10,000.

    Speaking on this year’s competition, Chairperson of the Advisory Board for literature prize, Professor Akachi Adimora-Ezeigbo, described Prose literature as a “Mirror reflecting our society. Through storytelling, we find ways to understand our collective experiences and envision a better future. This year’s competition promises to bring forward stories that resonate deeply with both local and global audiences.”

    Interestingly, Prose Fiction has continued to attract one of the highest number of entries since the inception of the prize in 2004. While last Prose Fiction cycle in 2000/2021 pulled over 200 entries, only four (4) winning entries have emerged in the Prose Fiction competition since the inception of literature prize in 2004.

    Past winning entries include; Yellow Yellow by Kaine Agari (2008); On Black Sisters’ Street by Chika Unigwe (2012); Season of Crimson Blossoms by Abubakar A. Ibrahim (2016); and The Son of the House by Cheluchi Onyemelukwe-Onuobia (2021).

    For the Science Prize, the focus on AI comes as the technology continues to reshape global economies and industries, creating new job opportunities and transforming productivity. Recent studies suggest that AI could add between 2.6 trillion and 4.4 trillion to global corporate profits each year.

    According to the Chairman of the Advisory Board for the science prize, Professor Barth Nnaji, “The rapid evolution of AI and digital technologies provides a unique opportunity for Nigeria and other developing nations to leapfrog traditional development trajectories. Our goal is to celebrate ground-breaking solutions that can directly impact Nigeria’s journey toward sustainable development.”

    “Artificial Intelligence isn’t just a tool; it’s a game-changer. From optimising agriculture in diverse climates to improving public health infrastructure and transforming Nigeria’s digital economy, AI holds immense potential to drive inclusive and sustainable growth,” he added.

    With a USD 100,000 prize, the science competition is open to global scientists and innovators whose completed works demonstrate a proof of concept and tangible social impact.

    Speaking on the commencement of the prizes’ cycle, General Manager, External Relations and Sustainable Development, Sophia Horsfall, emphasised the significance of the 2025 competitions, stating that research have shown the immense potential of Information and Communication Technology (ICT), Artificial Intelligence (AI), and digital technologies in reshaping global industries and societies, offering innovative

    solutions to some of humanity’s most pressing challenges.

    Horsfall stated further that as the world transitions from the Industrial Age to the Intelligent Age, these advancements provide new opportunities to drive economic growth, foster social progress, and build a sustainable future.

    NLNG continues to contribute significantly to national development, by championing innovation, creativity and ensuring that science and literature remain vital pillars in shaping Nigeria’s future.

  • How Nigerian-made steel pipes, coating solutions gained global competitiveness — Ewanehi

    How Nigerian-made steel pipes, coating solutions gained global competitiveness — Ewanehi

    Group Managing Director of the award-winning Port Harcourt-based Solewant Group, Mr Solomon  Ewanehi, in this interview with Ediri Ejoh, said steel pipes and advanced coating solutions produced in Nigeria can now favourably compete in the global oil and gas industry. Excerpts:

    What difference has your steel manufacturing plant made in the Nigerian oil and gas industry?

    Our steel manufacturing plant has been a game-changer in the Nigerian oil and gas industry, and its impact is both profound and multifaceted. As the Group Managing Director (GMD) of Solewant Group, I can confidently say that this facility embodies our commitment to advancing local capacity, reducing dependence on imports, and fostering industrial growth in Nigeria. Let me explain a bit further to provide some context to this.

    Before our steel manufacturing plant came on the line, the Nigerian oil and gas industry heavily relied on imported steel pipes and other critical materials, which often caused delays in project timelines and inflated costs. Today, we produce high-quality steel pipes locally, meeting both national and international standards. This has significantly reduced the need for imports, cutting down on foreign exchange outflows and ensuring projects proceed without the logistical hurdles of sourcing for materials entirely from overseas.

    Our plant has directly supported the objectives of the Nigerian Content Development and Monitoring Board (NCDMB) by significantly increasing local content in oil and gas projects. Beyond manufacturing, the plant has also been instrumental in training and employing Nigerian professionals, fostering technical expertise, and creating a pipeline of skilled talent for the future.

    By having a local steel manufacturing plant, operators in the oil and gas sector now have access to faster delivery timelines and the ability to customise solutions to project-specific requirements. This flexibility gives us an edge in ensuring that client projects are executed efficiently and with much greater level of precision.

    The ripple effect of our plant on the Nigerian economy cannot be overstated. Beyond direct employment, the facility supports numerous indirect jobs across the value chain, from raw material suppliers to logistics providers. It also enhances industrialisation, contributing to Nigeria’s GDP and solidifying the country’s standing as a manufacturing hub in sub-Saharan Africa.

    The plant plays a vital role in the energy transition by producing materials for renewable energy infrastructure, such as steel components for solar and wind projects. This aligns with Solewant Group’s commitment to sustainability and innovation in the energy sector.

    The success of our steel manufacturing plant serves as a testament to the fact that Nigerian companies can deliver world-class solutions. It has instilled confidence in both local and international stakeholders regarding the viability and reliability of indigenous solutions in high-stakes industries.

    What exactly distinguishes your products and services from those of your competitors?

    Our products and services stand out in the industry because of a unique blend of innovation, quality, customisation, and a strong commitment to local capacity development. At Solewant Group, we have built a reputation not just as a service provider but as a solution-driven partner to our clients.

    We adhere to the highest global standards in all our operations, from steel pipe manufacturing to protective coatings and fabrication. Our products are rigorously tested for durability, safety, and efficiency, ensuring they meet and often exceed client expectations.

    Solewant Group invests heavily in state-of-the-art technologies and automation across our facilities. Whether it’s our advanced pipe coating plant or our steel manufacturing unit, our use of innovative technologies enables precision, efficiency, and scalability.

    Unlike many competitors who offer generic solutions, we specialise in tailoring our products and services to meet the specific needs of our clients. From bespoke protective coatings to custom fabrication designs, we ensure that each solution aligns with project requirements and environmental considerations.

    Our operations are a model for implementing Nigeria’s Local Content Law. By manufacturing and providing services locally, we reduce reliance on imports, support local job creation, and strengthen the domestic supply chain. This gives our clients the added advantage of seamless logistics, cost efficiency, and compliance with regulatory standards.

    With decades of experience and a team of highly skilled professionals, we bring unmatched industry knowledge to every project. Our engineers, technicians, and project managers understand the unique challenges of the oil and gas sector and deliver innovative solutions to overcome them.

    As the energy transition becomes a global imperative, we are proactive in incorporating sustainability into our operations. Our protective coatings, for example, are designed to extend the life cycle of critical infrastructure, thereby reducing waste and resource consumption.

    We offer an end-to-end solution portfolio, which includes pipe manufacturing, multi-layer protective coatings, fabrication, and training. Clients benefit from a seamless experience and a single point of contact for multiple needs, enhancing project coordination and efficiency.

    We have successfully delivered numerous world-class projects for International Oil Companies (IOCs), National Oil Companies (NOCs), and other stakeholders. Our project portfolio speaks volumes about our reliability and ability to handle complex, high-value projects.

    Our relationship with clients goes beyond delivering products or services; we are deeply invested in their success. This commitment is reflected in our 24/7 support, rapid response times, and dedication to building long-term partnerships.

    Where do we expect to see Solewant Group in the next five years?

    In the next five years, Solewant Group is poised to undergo an exciting transformation, propelled by the robust strategic framework we’ve built over the years and the new initiatives we have outlined in our 2025-2035 Strategic Road Map Plus. Our vision remains unwavering: to become a world-class provider of steel pipe and coating services across Nigeria and Sub-Saharan Africa.

    The next five years will see Solewant Group further entrenched as an industry leader, driven by a commitment to operational excellence, sustainability, and continuous innovation. One of our key goals is to strengthen the synergy between our subsidiaries to foster greater collaboration and resource sharing, which will enhance our operational efficiency. We believe that by aligning our teams around a unified vision, we will deliver superior value to our clients, while achieving substantial growth in our markets.

    Innovation will continue to be the cornerstone of our growth strategy. We are investing heavily in technology and digital solutions to improve both our operational capabilities and customer satisfaction. Over the next five years, we plan to further integrate cutting-edge technologies in areas like automation, digital monitoring, and AI-based data analytics into our core operations. These innovations will not only optimize our service delivery but will also provide sustainable, cost-effective solutions that are vital for the long-term success of the oil and gas sector in Africa.

    Furthermore, we are focused on expanding our partnerships with international oil companies (IOCs) and EPC firms. These collaborations will allow us to increase our footprint in the global oil and gas industry and open up new opportunities for growth and diversification. We are positioning Solewant Group as a trusted partner for these companies, especially in the areas of infrastructure development and maintenance.

    Sustainability is another key focus. As the industry evolves, so too does our commitment to minimizing our environmental footprint while adhering to the highest safety standards. We are integrating sustainable practices into every facet of our business, ensuring that our operations are environmentally responsible, socially impactful, and economically viable for the long haul. Our commitment to safety will be unwavering, as we continue to prioritize the well-being of our employees and the communities we operate in.

    Lastly, talent development will be a critical area of focus. We recognize that our people are our greatest asset. Therefore, we will continue to invest in upskilling, reskilling and talent management to ensure that we have the right mix of skills and expertise to meet the demands of a rapidly changing industry. In the next five years, Solewant Group will be recognized as a company that nurtures talent and fosters leadership within the oil and gas sector.

    n summary, in the next five years, Solewant Group will not only solidify its position as a key player in the African oil and gas industry, but will also set a global benchmark for innovation, sustainability, and operational excellence. We are confident that by staying true to our core values of resilience, collaboration, and customer-centricity, we will achieve new heights and continue to make a lasting impact on the industry

    Many local manufacturing companies and fabrication yards are complaining of lack of jobs and low patronage. How do you think that this problem can be tackled?

    That’s a critical issue and one I am deeply passionate about addressing as the GMD of Solewant Group. The challenges of lack of jobs and low patronage among local manufacturing companies and fabrication yards and service companies are multifaceted, but they can be tackled effectively through a combination of policy enforcement, strategic collaboration, and industry innovation. Let’s take on them one after the other.

    First is the strengthening Local Content Enforcement

    The Nigerian Content Development and Monitoring Board (NCDMB) has done a commendable job. We need to ensure that oil and gas operators prioritize indigenous companies for projects, particularly in areas where local expertise and facilities are already available. For instance, Solewant Group’s state-of-the-art pipeline coating and fabrication facilities are designed to meet international standards. Yet, without consistent enforcement of local patronage, facilities like ours and others may remain underutilized.

    Secondly, the government and regulatory bodies can incentivize international oil companies (IOCs) and other key players to engage local manufacturers. Tax rebates or concessions for companies that achieve a certain percentage of local content in their projects would encourage more partnerships with indigenous businesses.

    Thirdly, local companies need to collaborate more—whether through joint ventures, consortia, or other partnerships—to tackle larger projects. Solewant Group, for example, has successfully partnered with both international and indigenous companies to deliver world-class solutions. By pooling resources and expertise, local businesses can enhance their competitiveness and meet the scale demanded by larger projects.

    One of the major constraints for many local companies is the lack of access to affordable financing and cutting-edge technology. The government, in partnership with financial institutions, can establish special intervention funds targeted at the manufacturing and fabrication sectors. Additionally, capacity-building initiatives in technology transfer can help local companies adopt innovative solutions that improve their competitiveness.

    The fifth issue is that many operators are unaware of the capabilities that exist within Nigeria. Regular exhibitions, like the Solewant Energy Summit, can provide platforms for local companies to showcase their products and services. Highlighting success stories and proven local solutions will instill confidence among potential clients and stakeholders.

    Finally, addressing infrastructure deficits, streamlining regulatory processes, and ensuring policy consistency are crucial. When businesses operate in a stable and predictable environment, it becomes easier to attract both local and international clients.

  • Tech firm, NanoEdge, pledges bridge of Africa’s digital divide

    Tech firm, NanoEdge, pledges bridge of Africa’s digital divide

    A technological education company based in Nigeria, NanoEdge, has pledged to empower the African Workforce with digital skills training by empowering learners with job-ready skills that facilitate career growth.

    Managing Director of the company, Engr. Bona Akubue who spoke to newsmen in Enugu, said that the tech education company has been recognized as one of the best platforms in Nigeria for learning essential technology skills.

    Akubue stressed that the company, renowned for its strong commitment to equipping individuals with in-demand digital expertise, provides a range of self-paced and hybrid courses tailored for beginners and professionals alike.

    He said the company focuses on education and learning because it wants Nigeria to be on the world map as one of the tech countries across the globe.

    According to him, “NanoEdge offers an innovative learning experience designed to empower individuals with skills in Python programming, data analytics, networking, cybersecurity, and essential digital skills.”

    “Through a flexible curriculum that caters to different learning styles, we have successfully trained thousands of students, helping them transit into high-paying tech careers. NanoEdge’s impact extends beyond education; the platform also provides mentorship, real-world projects, and career support to ensure learners gain hands-on experience and job readiness.”

    “Our tech-driven approach, coupled with expert-led training, makes us a go-to destination for anyone looking to break into the tech industry.”

    Engr. Akubue also noted that they offer numerous courses on information, communication, and technology, which give students and clients opportunities to make their choice.

    Looking ahead, Akubue disclosed that NanoEdge plans to introduce 12 new courses in 2025, with determination to significantly impact Africa’s digital education landscape.

    “As more organizations adopt cloud computing, artificial intelligence, and big data solutions, the demand for skilled professionals will continue to rise. NanoEdge is committed to equipping individuals with the expertise they need to excel in these fields.

    “By empowering learners with job-ready skills and facilitating career growth, NanoEdge is playing a pivotal role in shaping Africa’s future workforce. As digital transformation accelerates, initiatives like NanoEdge are proving to be instrumental in driving economic growth and creating a more skilled and competitive workforce across the continent,” Akubue said.

    He maintained that as the global demand for digital skills surges, African businesses and individuals are actively seeking avenues to bridge the growing talent gap which made NanoEdge, a leading digital education provider, to step up to the challenge, equipping thousands of learners with in-demand tech skills to thrive in today’s evolving job market.

    Akubue regretted that according to the 2023 World Economic Forum’s Future of Jobs report, 60 percent of organizations cite skills gaps as a key barrier to industry transformation, with 53 percent struggling to attract talent; while over 75 percent of organizations plan to adopt technologies like big data, cloud computing, and artificial intelligence by 2027, creating approximately 2.6 million new jobs.

    “However, the lack of skilled talent remains a pressing concern. NanoEdge is actively working to close this gap by providing industry-aligned courses in essential digital skills. The company has already trained thousands of learners across Africa and is on track to expand its course offerings significantly in 2025.”

    He said that unlike the traditional education models that require significant financial investment, NanoEdge makes quality education accessible through flexible, online learning.

    “The platform is designed to accommodate learners from diverse backgrounds, offering structured courses that cater to both beginners and professionals looking to upskill.

    “Our mission is to democratize digital education in Africa. With the rapid growth of the digital economy, it’s imperative that we provide individuals with the skills they need to secure global job opportunities while remaining in Africa.” Akubue pledged.

  • 10 things to know about Chinese AI Company DeepSeek gaining global attention

    10 things to know about Chinese AI Company DeepSeek gaining global attention

    DeepSeek, a Chinese AI startup, has quickly gained global attention by offering a low-cost alternative to dominant US tech players like Nvidia and OpenAI.

    On January 27, the US stock market experienced a historic decline, with Nvidia’s shares dropping nearly 17%, wiping out $600 billion in market value.

    The catalyst for this massive shift? DeepSeek’s rapid rise, which has sparked concerns over the future of AI and computing infrastructure.

    Here are 10 things you need to know about DeepSeek and its disruptive potential in the AI landscape.

    Its Emergence

    DeepSeek is a Chinese AI startup that has quickly garnered attention with its innovative, cost-effective AI models. Their DeepSeek-V3 model uses less computing power and data compared to rivals, allowing the company to provide a powerful AI assistant at a fraction of the cost of other models like ChatGPT.

    A New Challenger to the AI Market

    DeepSeek launched a free AI assistant last week, which, according to reports, surpassed ChatGPT in downloads on the US App Store by January 27. This rapid growth has raised alarms about the potential for a price war in AI and the impact on demand for high-cost tech infrastructure.

    Who’s Behind DeepSeek?

    DeepSeek was created by Liang Wenfeng, the co-founder of China’s quantitative hedge fund High-Flyer.

    fund, which focuses on AI research, is the controlling shareholder of DeepSeek. Liang’s vision for the startup is to explore the development of Artificial General Intelligence (AGI), with DeepSeek being a key part of this mission.

    How Much is DeepSeek Costing?

    A breakthrough paper revealed that DeepSeek-V3’s training required less than $6 million in Nvidia H800 chips—far less than the investments needed by its American competitors. This low cost is one of the key factors fueling the company’s rapid rise.

    Market Reaction and Investor Concerns

    The success of DeepSeek’s AI assistant has sent shockwaves through the tech sector, particularly impacting Nvidia. Investors are worried that DeepSeek’s ability to operate with lower-cost models could erode the competitive edge held by US firms, and this has led to a significant sell-off in tech stocks.

    Impact on AI’s Computing Power Demand

    With DeepSeek offering a lower-cost alternative to existing AI models, analysts are questioning the sustainability of AI’s current demand for high-end computing power, particularly GPUs. Some experts, like those from Jefferies, are concerned that the substantial investments in GPUs have yet to produce clear, tangible returns.

    Implications for Smartphones

    If DeepSeek’s smaller, more efficient models continue to succeed, they could have a positive impact on AI integration in smartphones. A lower demand for high-end hardware would make it easier to incorporate AI features into everyday devices without costly upgrades.

    The Bright Future of Chinese AI

    UBS has noted a potentially bright outlook for the Chinese AI market, citing DeepSeek’s innovative approach to training models as a game-changer. If DeepSeek’s methods prove scalable, they could accelerate AI adoption and bring AGI closer to reality, with lower costs encouraging broader implementation.

    Cyberattack on DeepSeek’s Website

    DeepSeek’s rapid rise to prominence was not without complications. On January 27, the company experienced a cyberattack that temporarily disrupted its website and limited new user registrations. The website outages coincided with the assistant’s sudden surge in popularity.

    US Reactions to DeepSeek

    Both former US President Donald Trump and OpenAI CEO Sam Altman have weighed in on DeepSeek’s success. Trump sees the rise of DeepSeek as a wake-up call for American industries to remain competitive, while Altman praised DeepSeek’s impressive model but emphasized that OpenAI would continue to lead the field with superior models.

  • 50% telecom tariff: NCC mandates telcos to simplify charges for easy understanding

    50% telecom tariff: NCC mandates telcos to simplify charges for easy understanding

    The Association of Licensed Telecommunication Operators of Nigeria, ALTON, has revealed that the Nigerian Communications Commission, NCC has mandated the telecom operators to simplify tariff mandate and make them more transparent and easier for subscribers to understand.

    This is also as he assured Nigerians of significant improvements in service quality following the recent 50 per cent tariff review in the telecommunications sector. Speaking as a guest of one of the national Televisions on Tuesday, Chairman of ALTON, Engr. Gbenga Adebayo emphasized that the review is a necessary step towards sustaining the industry and enhancing network performance.

    Adebayo explained that the tariff review reflects current economic realities, including rising operational costs and inflation.

    He said: “In the past 12 years, there has been no tariff adjustment, even as costs for diesel, energy, and other operational inputs have surged.

    “The previous rates were no longer sustainable, and the industry faced the risk of collapse. This review ensures that tariffs are reflective of market dynamics and commensurate with the cost of providing services.”

    He also clarified that the review followed due process and regulatory provisions. Adebayo added: “Our regulator doesn’t set prices but ensures they align with market forces. This adjustment is the result of comprehensive engagement with the government and our regulator, making it both transparent and necessary.”

    Speaking further, Adebayo assured Nigerians that the tariff adjustment will translate into better services.

    According to him: “We are committed to optimizing our networks, upgrading systems, and improving service delivery. The government has also mandated us to simplify tariffs, making them more transparent and easier for subscribers to understand,” he noted.

    He explained: “Immediate steps include addressing quick fixes to improve service quality and deploying new systems to enhance network performance.

    “While there are consequences of delayed investments in the sector, this tariff review provides a much-needed opportunity to restore and improve infrastructure,” he stated.

    The ALTON chairman emphasized the need for a stable foreign exchange market to ensure smooth operations and attract foreign direct investments, FDI.

    “Many of our obligations were contracted at previous exchange rates but must now be serviced at current rates. Stability in the currency market will allow us to better manage these obligations and attract the investments needed to grow the sector,” Adebayo said.

    He expressed optimism that the tariff review would restore investor confidence, leading to more job creation and economic growth.

    “A strong telecom sector is vital to commerce, banking, education, health, and other critical sectors. By strengthening our foundation, we will continue to drive Nigeria’s economy forward,” he added.

    Acknowledging the challenges faced by subscribers, Adebayo called for understanding and support. “What hasn’t increased in the last 24 months? These adjustments are a reflection of global economic realities, not arbitrary decisions. We are the backbone of other infrastructures, and a thriving telecom sector is crucial to national development,” he emphasized.

    He assured the public that the industry is on the path to recovery and growth.

    “We are committed to building on past progress, providing better services, and creating opportunities for economic transformation. With this review, the future looks brighter for the telecom sector and, by extension, the Nigerian economy,” he maintained.