Google Report Highlights the Economic Impact of Digital Technology in Nigeria
A new report released today by Google, conducted independently by Public First, underscores the significant economic contributions of digital technologies in Nigeria.
The Digital Opportunity of Nigeria report highlights how Google’s products and infrastructure are driving digital transformation and fostering economic growth across the country.
As Nigeria continues to experience rapid digital development, the report emphasizes the potential for even greater growth.
According to the study, every $1 invested in digital technology in Nigeria generates over $8 in economic value, showcasing the high return on investment in this sector.
This figure highlights the critical role of connectivity, cloud computing, and artificial intelligence (AI) in shaping the country’s economic future.
In 2023, Google’s products and services—including Search, Ads, YouTube, and Cloud—contributed an estimated $1.8 billion in economic activity in Nigeria, significantly boosting the productivity of businesses, creators, and workers across the country.
Google’s digital skills programs, such as Digital Skills for Africa and the Career Certificates Program, have been instrumental in equipping millions of Nigerians with essential digital skills. In 2023, over 1.5 million young adults in Nigeria benefited from these programs, learning new skills to enhance their career prospects.
The report further estimates that AI could contribute an additional $15 billion to Nigeria’s economy by 2030, with Google’s commitment to responsible AI development playing a key role in this growth.
In 2021, Google committed $1 billion to accelerate Africa’s digital economy, focusing on improving internet access, supporting local entrepreneurs, and fostering innovation.
The Nigeria Digital Opportunity report provides strategic recommendations for policymakers, advocating for increased cloud-first policies, enhanced digital infrastructure, and stronger STEM education to maximize the country’s digital potential.
These measures are crucial for preparing Nigeria’s workforce for the future.
Olumide Balogun, Director for West Africa at Google, expressed excitement over the positive impact of digital technology on Nigeria’s economy, stating, “We’re thrilled to see the positive impact that digital technology is having on Nigeria’s economy. This report underscores the importance of continued investment in digital skills and infrastructure to unlock the full potential of Nigeria’s vibrant digital economy.”
Amy Price, Director & Head of Technology Policy at Public First, also emphasized Nigeria’s role as a leader in Africa’s digital landscape, noting that “tech investment will be a powerful catalyst for further growth and development across the country.”
The report highlights the transformative role of digital technology in Nigeria’s economy and calls for continued investment in digital infrastructure to sustain this momentum.
