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Why we’re revolutionising male fashion, style ─ Kulams Couture boss

Fashion entrepreneur and founder of Kulams Couture, Deborah Iwuchukwu, has explained why she is revolutionising male luxury fashion and the way men look in them.

The Kulams Couture’s boss, who is also a United Kingdom-based nurse, made this known on Monday while speaking on the new men’s collection, Velorian Edge Collection, her brand would be launching next week in Port Harcourt.

Iwuchukwu revealed that Velorian Edge Collection is already “making waves in the global fashion industry and carving its own space as a pioneer in high-end menswear.”
She said the collection features two pieces, casuals and kaftans, designed for the modern man who seeks to make an impact.
She emphasised that luxury fashion is synonymous with exclusivity, innovation, and timeless style; and that she is willing to take up the entrepreneurial challenge to redefine men’s luxury fashion and set a new standard for excellence.

“From inception, Kulams Couture has been more than just a fashion label. It is a testament to the power of passion, vision, and determination, and has established itself as a symbol of sophistication, modernity, and craftsmanship,” she said.

Speaking on the vision behind Kulams Couture, she stressed that at the heart of the brand is a bold mission to cater to the discerning gentleman who values quality, individuality, and elegance.
“I wanted to create a brand that celebrates masculinity in a way that is refined and innovative. Our focus is on empowering men through clothing that is meticulously designed and crafted to perfection,” she added.

Iwuchukwu went on to say that this philosophy is evident in every piece of new collection they make, adding, “By combining traditional tailoring techniques with contemporary designs, we seamlessly blend heritage and modernity. Each garment is designed not just to be worn but to tell a story of confidence and ambition.”

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She explained that they combine entrepreneurship and artistry not just to build a fashion brand but also to create a legacy. This, according to her, meant tackling the business side of fashion with creativity and innovation.

“When I started Kulams Couture, I knew I was not just selling clothes ─ I was creating an experience. Luxury is not just about the product; it is about the story, the process, and the values behind it,” she added.

The Kulams Couture’s boss said she is focused on inspiring emerging entrepreneurs in the fashion industry through partnerships, mentorship programmes, and workshops.

“Starting a business in the competitive fashion industry is not easy, but with a clear vision, relentless determination, and a willingness to learn, anything is possible,” she concluded.

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